Direct-Response Copy
17 years writing ads, emails, VSLs, webinars, and sales pages that move money. Records broken for ecommerce and info brands. The persuasion layer, handled by someone who's done it at scale.
There's revenue already hiding in your list, your traffic, and your offer. I'm Nicolas Anguiano — a direct-response copywriter who also engineers the systems. I transmute the assets you already own into more profit and more clients.
// No new gurus. No identity makeover. Just a better apparatus.
The funnels, lists, and launches I've built for — selected names you'll recognize.








More traffic. More launches. A bigger audience. The reflex of every expert who hits a ceiling is to add — more volume, more spend, more hustle.
But alchemy was never about making more lead. It was about transmuting the lead you already had into gold.
Your existing list is under-monetized. Your traffic leaks. Your offer converts a fraction of what it could. That's not a volume problem — it's a refinement problem.
I fix it with the rare combination almost no contractor has: I write the copy and build the system and wire in AI so it compounds. The same operation, running hotter — for more profit and more clients, faster.
Agencies give you a copywriter who can't build, or an engineer who can't sell. The reaction only happens when all three meet in one person.
17 years writing ads, emails, VSLs, webinars, and sales pages that move money. Records broken for ecommerce and info brands. The persuasion layer, handled by someone who's done it at scale.
Ex Adobe Campaign tech lead on a Swiss bank build. MEAN-stack, automations, integrations, data. I don't hand you a doc — I build the working machine that runs the funnel.
Custom Claude agents, MCP tooling, and plugins that turn weeks of creative and email work into days — without losing the human voice that actually converts.
Both are done-for-you, both run on the copy + tech + AI combo. One refines what you have. One brings you more.
Make more from what you already have. The fastest, cheapest revenue you'll ever find is sitting in a list you've already paid for.
A done-for-you email & lifecycle engine: flows, broadcasts, segmentation, and launch sequences — written in your voice, built into your platform, and supercharged with AI so it never goes quiet.
For: brands & experts with a list (5k+) and traffic already coming in, leaving money on the table.
Refine my listMore — and better — leads and clients. A creative-strategy engine that feeds your ads with winning concepts faster than any agency can.
Part service, part plugin. An AI-powered creative system pumps out 20–50 ad concepts a week — hook, angle, and ready-to-shoot visual prompt — backed by a direct-response strategist who knows what actually scales.
For: ecommerce brands & coaches fighting creative fatigue and rising CPLs who need volume that converts.
Fill my pipelineIn annual ad spend run through funnels I built — profitably.
Single ad control I owned, scaled profitably.
Contacts managed across lists & lifecycle programs.
Increase in automated email revenue for an ecommerce client.
Meta spend on a single offer at peak, profitable.
Email launches written, built, and shipped end to end.
The alchemists called the full process the Great Work. Mine has four stages too — and you see results well before the last one.
I dissect your funnel, list, and creative — find the leaks, the dead flows, the under-monetized assets. The blackening: we face what's actually there.
Copy gets written, systems get wired, AI tooling gets installed. The purification: a clean apparatus, built to your platform, in your voice.
We turn it on. Flows fire, creative ships, sequences launch. The dawning — first revenue from assets that were sitting idle last week.
We read the data and compound what works. The reddening: the system runs hotter each cycle, with AI keeping the output high and the cost low.
A 17-year arc that has no business belonging to one person: mechanical engineering, then SEO, then Adobe Campaign tech lead on a Swiss bank project, then freelance copywriter, then five years scaling offers in-house — at peak running three offers, one spending up to $1M/month on Meta, profitably.
Along the way I became "the AI guy" — building internal AI workflows, a copywriting app with 30+ paying users, and the Claude-based tooling that now powers these services. I don't just have an opinion about copy, systems, and AI. I've shipped all three, at scale, with money on the line.
Book a call and I'll show you where it's hiding — and which transmutation turns it loose fastest.
// limited engagements · solo-delivered · premium